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Others say to go all out on fancy mics, audio interfaces, and more.Īs a musician and podcaster, I recommend investing at least $100 into a good USB mic and maybe a little more into improving the space you’re recording in. Some coaches recommend getting started with equipment you already have like a free recording app on your phone or the built-in microphone on your computer. Scenario 1: Individuals Who Are Interested in Starting Their Own Personal PodcastĪs stated, there are many ways a podcast can be beneficial to your personal brand and there are several production factors you’ll need to consider before deciding if you can afford to make one. Use the headers and skim to find the information you need. As you can imagine, there are a lot of variables and different situations. I’ve reorganized this article to address each question. Those are significantly different points of view but all answerable. You are a podcaster and you want to know what to charge.You represent a company and want to know what it costs to hire a podcast production team.You are an individual getting started and you want to know an estimate of your costs.You are likely here for one of three reasons: Before you dive in, you probably want to know what a podcast will cost you. It’s an excellent time to get started (no, you didn’t “miss the boat” and we’re not in a bubble). So you’re considering a podcast and need to know what it costs. Scenario 3: Podcaster Producers Who Want to Know What to Charge.Scenario 2: Individuals Who Want to Hire a Podcast Production Team.Scenario 1: Individuals Who Are Interested in Starting Their Own Personal Podcast.Also, the answer varies based on the reason you’re asking. It’s been rewritten with the assumption that you already know podcasting is a good idea. Since then, it’s been referenced and linked to by a lot of cool people (thanks Neil Patel!) and it’s due time for an update. Update January 2021: I originally wrote this article in 2017 in hopes of giving a realistic perspective on what a podcast can and should cost.